Steps Ahead
AI in FX: Hype or High-Performance?
FX is booming – and institutions like yours are driving unprecedented growth and evolution in this USD 6.6 trillion market.[1] Now AI is poised to supercharge this growth even further.
But as Celent stated in a recent report: “The initial excitement surrounding generative AI has given way to a more focused approach, as financial institutions now prioritize practical applications and sustainable growth strategies while continuing to innovate with this transformative technology.”
Rather than viewing innovation as a ‘nice to have’ expense, firms are increasingly looking to new technologies like AI to drive the efficiency and cost-effectiveness of their operations, with a laser focus on ROI for any new solutions they deploy.