Bridging the skills gap
In recent years, a growing number of large investment banks have launched ambitious projects to apply AI and machine learning techniques to previously unexplored data sources, in order to bridge the skills gap and improve how they sell to clients. A recent survey found that 75% of banks with over $100 billion in assets are currently implementing AI strategies.
Using the right technology, a combination of internal transaction data, external data feeds and unstructured data sources such as newsfeeds, can be standardised and aggregated into one holistic view. AI-powered advisory tools can then be applied to help banks anticipate client activity in order to build inventory for expected demand, identify unique and unforeseen market opportunities, extract timely information from news and websites, and alert sales based on market triggers.
Using AI and machine learning you can, for example, see which customers are likely to defect and move their business elsewhere, and therefore up your defensive measures. After all, it is much more expensive to acquire a new customer than it is to maintain an existing one. You can also become more responsive and relevant to clients, because you are able to see what customer activity you anticipate on a particular day and then serve that customer with the appropriate inventory.
This technology has been leveraged over the last number of years to improve the service high-street banks deliver to retail customers. However, within investments banks the benefits of these same tools are beneficial to sales desks covering all types of clients including corporates, hedge funds, asset managers, insurers, pension funds, central banks and even internal clients.
Some banks are also exploring the use of natural language generation (NLG). This is a software process that automatically transforms data into a written narrative, making lightning-fast generation of expert business intelligence and reporting a reality in today’s financial markets.
NLG can generate intuitive prose that reads as if it were written by the best quant in the house at the click of a button, equipping sales teams with the collateral they need to offer up the most appropriate trading opportunities to their clients. These reports can even be prepared with enough variance and nuance in language and style to keep the copy fresh and engaging to the reader. This power of NLG is driving enormous time saving benefits across the organisation by taking laborious daily tasks and automating them at the click of a button.